Metaverse Marketing for Businesses: Trends, Strategies and Issues

Authors

  • BENZERARA Amina

Keywords:

Metaverse, Marketing, Businesses.

Abstract

Metaverse marketing is the new trend for businesses. As the web shifts to 3.0, marketing is also changing. This paper aims to discuss  how metaverse can revolutionize the brand strategy, and to identify some business opportunities that can be developed in this new paradigm.

   This study concludes that Metaverse will require companies to review their marketing strategies. Although this new trend raises several questions about privacy and  security in the Metaverse, It makes sense to consider the reorientation of its strategy now and prepare for change.

Downloads

Published

2024-02-08 — Updated on 2024-02-13

Versions

How to Cite

Amina, B. (2024). Metaverse Marketing for Businesses: Trends, Strategies and Issues. Management & Economics Research Journal, 5(4). Retrieved from http://merj-revue.com/index.php/merj/article/view/98 (Original work published February 8, 2024)

Issue

Section

المقالات