The Impact of corporate social responsibility on customers' satisfaction –A Structural Model-

Authors

  • Dounia zed Nessraoui

Abstract

This study examined how adopting corporate social responsibility dimensions affects customers' satisfaction levels. Our analysis relied on the constructive modeling equation using PLS-SEM, which revealed a correlation of 0.46 between the two variables. This implies that changes in the six dimensions of social responsibility - economic, environmental, ethical, legal, Philanthropic, and social - can explain up to 78.6% of the variations in customer satisfaction concerning image, trust, attitude, and security. Additionally, we observed a pathway coefficient of roughly 0.68, indicating a robust and statistically significant association between social responsibility and customer satisfaction. These results offer valuable insights into the causal relationship between social responsibility and customer satisfaction.

Downloads

Published

2024-02-08 — Updated on 2024-02-13

Versions

How to Cite

Nessraoui, D. zed. (2024). The Impact of corporate social responsibility on customers’ satisfaction –A Structural Model-. Management & Economics Research Journal, 5(4). Retrieved from http://merj-revue.com/index.php/merj/article/view/117 (Original work published February 8, 2024)

Issue

Section

المقالات