Digitization. Digital Transformation, higher education institutions

Authors

  • Wafa Abbabsa

Abstract

In the light of global digital marketing, this study aims to determine the role of digital marketing in increasing the visibility of startups in Algeria; When we discovered the importance of digital marketing for small businesses, we analyzed some Algerian statistics and found that Algeria has a favorable digital environment that helps companies market their products at least in the local market. We conducted our study based on literature reviews, conceptual studies, and analytical studies. We concluded that digital marketing, especially social media, plays an important role in startups in Algeria and is compulsory for all companies to use it.

Published

2024-02-08

How to Cite

Abbabsa, W. (2024). Digitization. Digital Transformation, higher education institutions. Management & Economics Research Journal, 5(4). Retrieved from http://merj-revue.com/index.php/merj/article/view/114

Issue

Section

المقالات